Effective date: October 28, 2026
Your privacy comes first
At RespAir Sleep, we take your privacy seriously—including when you are simply exploring our website.
We do not send your website browsing activity, form submissions or call events to Google Analytics, Google Ads, Facebook or Instagram. Our website does not use Google Analytics—including GA4—Google Tag Manager, Meta Pixel or advertising conversion tags.
We choose private website analytics to improve our website and understand which advertisements help people find our practice. We keep those measurements in our private analytics service rather than sending them back to advertising platforms to build advertising profiles or target you with ads.
We do not sell your information.
This policy explains how we handle information collected through our website, including information you choose to submit when contacting our practice.
Information you choose to share
Our website provides access to secure forms for consultation requests, clinician referrals, insurance questions and sleep questionnaires. Depending on the form, you may provide contact information, health-related answers or records relevant to your care.
We use information you submit to respond to your inquiry, coordinate referrals, schedule care and support clinical and insurance workflows.
The clinician referral form allows authorized offices to securely attach sleep studies and clinical notes. Our contact form is intended for initial inquiries. Our team can direct you to the appropriate secure process for detailed records or intake documents.
Please do not send identification, insurance-card images or sensitive clinical records by ordinary email. Use the secure workflow designated by our team.
How secure forms handle your information
Form entries and attachments are submitted through our HIPAA-configured Jotform workflow. Our public website does not itself serve as a patient-record database.
Information you enter into these forms is separate from website browsing analytics. Form answers, attachments and contact details are not included in our website analytics or sent to advertising platforms through our website measurement.
Jotform processes submitted information under the practice’s configured service arrangements.
Text messages (SMS)
When you give us your mobile number on a form, by phone, or in person and agree to be contacted, RespAir Sleep may send you text messages about your inquiry, appointments, benefits checks, and your care. Messages are conversational and occasional; frequency depends on your inquiry and treatment. Message and data rates may apply. Reply STOP at any time to stop receiving texts, or HELP for assistance; you can also call 919-307-8960. Opting out of texts does not affect your ability to use our forms, call the practice, or receive care.
Mobile phone numbers and text-messaging consent are used only to communicate with you. They are not shared with or sold to third parties or affiliates for marketing or promotional purposes. Text messages are sent through our business phone provider, which processes them on our behalf as a service provider. We keep clinical details out of text messages where possible; use the secure workflow our team designates when sharing sensitive health information.
How we use private website analytics
We use a self-hosted Umami analytics service operated in our Google Cloud account. Using Google Cloud for hosting is separate from sending information to Google Analytics or Google’s advertising services.
Our analytics help us understand which public pages people find useful, how visitors reach our website and whether pages load and respond well. This can include:
- Public pages and articles viewed, their titles and the page where a visit begins.
- The referring website’s domain, without its page address or query details.
- Approved advertising information, including platform, campaign and individual ad identifiers, selected advertising click identifiers, and validated campaign parameters.
- Approximate country or region, browser, operating system, device type, screen size and browser language.
- Website speed and performance measurements.
- Clicks on our phone links, opening of supported forms, and browser completion signals. Form events include only a fixed label identifying the contact, consultation, CPAP quiz, Epworth or clinician referral form; they do not include answers or scores.
Campaign details, including source, medium, campaign name, content and keyword labels, are recorded when they are present in the page address. They can help us understand how visitors find our website, but may not accompany activity on later pages. A click identifier alone does not identify an ad or establish paid traffic.
Some of our pages discuss sleep conditions and treatments. Viewing one of these pages may suggest an interest in that topic; it does not establish a diagnosis or mean someone is a patient.
These analytics do not collect names, email addresses, phone numbers entered into forms, form answers, uploaded records or call recordings. We do not record browsing sessions or what you type.
We collect only specifically approved URL parameters used for advertising attribution. These may include advertising click identifiers such as gclid, fbclid, gbraid and wbraid. We exclude unapproved URL parameters and information entered into forms. We retain public-page fragments that identify an existing page section, but exclude arbitrary fragment data, authentication tokens and text fragments. Campaign values have length and basic safety limits. Advertising links must not contain personal information, form answers or credentials.
Visitor and session measurement
We use Umami's standard website analytics to estimate visits and sessions. The service processes technical request information, including IP address and browser user agent, to support this measurement and reports about approximate geographic location, browser, operating system and device type.
IP-based location is approximate. It does not establish a person's address, identity or patient status. Visitor and session totals are estimates, not verified counts of people or patient records. Shared networks, browser settings and automated traffic can affect those totals.
We do not provide Umami with a patient identifier or use a custom browser-tab identifier for these measurements. We do not use an analytics cookie or a persistent local-storage visitor identifier. Umami manages its own measurement session information; the separate browser preference remembers whether you have turned analytics off.
Analytics records received by our private service follow the retention period below. Search engines may withhold the search terms used to reach a website; our analytics do not reveal those withheld terms.
Phone calls, inquiries and advertising
We use source-specific phone numbers and limited source or campaign labels to understand how people find our practice. The phone number displayed on our website may vary depending on whether you arrived through an advertisement, a search engine or another source.
Source information may be kept in your browser tab for up to 24 hours and accompany an inquiry you submit to the practice. Advertising click identifiers are not stored in those inquiry fields.
Our private analytics can show campaign information supplied with a page and its recorded activity. We may combine these measurements with advertising-platform reports to evaluate campaign costs.
We do not send these website events or attribution records back to Google Ads or Meta.
A click on a phone link does not tell us whether a call connected. A browser form-completion signal does not confirm that we received a submission. Neither action alone establishes a qualified inquiry, appointment or treatment.
Our secure form workflow can separately record a confirmed submission in our private analytics service using only limited source information, a reviewed ad label and the submission date. No personal reference is sent to Umami. It does not send form answers or contact details to analytics.
Our team handles submitted inquiries and call records in our practice systems. Website browsing measurements are separate from those practice records.
How long we keep website analytics
Website analytics records, including browsing activity, associated advertising identifiers and confirmed-submission measurements, are scheduled for deletion after 90 days. Deletion is processed daily. Expired visitor and session records are also removed when they are no longer referenced by retained records.
Database backups and recovery logs are separate from the active analytics records. Our current database configuration retains seven automated backups, by count, and seven days of point-in-time recovery logs. Seven retained backups do not guarantee that every backup expires after seven elapsed days. Records removed from the active database may remain in those backups or recovery logs until they expire. Restoring an older backup may restore previously deleted records; it does not establish permanent deletion from every copy.
This retention period includes confirmed-submission measurements in analytics. It does not apply to submitted inquiries or clinical records held separately in practice systems.
Your analytics choice
You can turn off browser analytics using the controls below. This includes page-view measurements, website performance measurements, phone-link clicks, form-opening and browser form-completion signals, and the collection of permitted campaign information and advertising identifiers.
We also honor Global Privacy Control and Do Not Track browser signals. When either signal is detected, browser analytics remains off even if you select the option to allow it.
Turning analytics off stops further browser collection as open tabs recognize the change. Suspended tabs may not recognize the change immediately. Turning analytics off does not delete information already collected.
Your choice does not prevent you from reading our website, using our forms or calling the practice.
This browser setting does not delete submitted inquiries or their source information from practice records, and it does not control the separate confirmed-submission reporting described above.
Your choice is saved in this browser. If you clear browser storage or use a different browser, you may need to set it again. Browser analytics does not load when JavaScript is disabled.
Your browser choice will appear here when JavaScript is available.
Service providers and technical information
We use service providers to host and protect our website, process secure forms and support practice communications. These providers may process information needed to deliver those services.
For example, website hosting and form services may process technical information such as IP addresses, browser details and security logs. Infrastructure request logs can retain request URLs, IP addresses and browser details separately from minimized analytics events. The inspected Google Cloud project routes ordinary Cloud Run request logs to a log bucket with 30-day retention. Organization-level, folder-level and website-hosting log handling may differ. This operational processing is separate from the information included in our private website analytics.
Information may be shared with service providers as needed to operate these workflows, or as required by law. We do not sell your information.
Questions about your information
If you have questions about information submitted to our practice, call 919-307-8960.
You may also request our Notice of Privacy Practices, which addresses how the practice handles protected health information. This website privacy policy does not replace that notice.
When sharing sensitive clinical information, please use the secure workflow designated by our team.
Contact us
RespAir Sleep
4325 Lake Boone Trail, Suite 214
Raleigh, NC 27607
Phone: 919-307-8960
Fax: 919-893-1934